Mordechai Alvow is an editorial stylist and the founder of YAROK Haircare, a budding, botanically based line of restorative hair care.

YAROK represents the convergence of Mordechai’s global perspective, his intuitive styling approach and his ongoing quest for performance-driven products that are healthy for both clients and stylists. By modifying traditional recipes, YAROK products are formulated exclusively from organic, wild crafted and otherwise responsibly harvested plant ingredients. All of the ingredients are handpicked for their medicinal and sensory benefits, and are sourced from pristine locales around the world. YAROK products are only created in small batches to preserve their freshness and maximize their performance. Mordechai also travels the world as an editorial artist, brilliantly interpreting fashion and trends into uniquely fresh and wearable hairstyles. He has worked with scores of designers, advertisers, photographers and celebrities, his work gracing the pages of Allure, ELLE, In Style, Marie Claire, New York Magazine and VOGUE. Mordechai’s celebrity clients include Melania Trump, Naomi Watts and Vanessa Minnillo, and his international runway experience includes Alexander McQueen, Anna Sui, and Yohji Yamamoto. He brings this runway influence to his salon clients through his technical mastery of cut and color.

diplomaPreviously Mordechai owned the MOTY MOTY Salon at the swank Equinox Sports Club on Manhattan’s Upper East Side. It was here where the idea for YAROK, which means “green” in Hebrew, was born and where he experimented with homespun, oil-based formulas to revitalize and replenish the hair and scalp of his health and fitness minded New York City clients. YAROK has since grown into a flourishing hair care collection, embraced by the media and expanding its presence to high-end salons, medical spas and specialty retailers across the US.

Mordechai resides in NYC.



Albert Giordan, Arnaldo Anaya Luca, Ben Shaul, Caroline Knopf, Daniela Federici, Elliston Lutz, Erez Sabag, George Kamper, Isabelle Garcia, Jeffrey Barone, Jill Greenberg, John Hubba, Josh Titus, Kit de Fever, Mateo Garcia, Michael Waring, Mollie McKool, Naomi Kaltman, Pamela Hanson,  Roxanne Lowitt, Sasha Eisenman, Caroline Knopf, Jordan Doner, Grace Huang, Alexo Wandael, Mike Ruiz, Dan Lecca


Allure, Cargo, Cosmopolitan, Elle, ESPN, FHM, Fitness, Glamour, House Beautiful, InStyle, Ladies Home Journal, LRM, Lucky, Marie Claire, New York Magazine, Ocean Drive, Self, Seventeen, The New York Times, The Source, Vanity Fair, Vogue, W, WWD, Zink, Health, OK! Magazine


Avon, Corbel, Hanes, Pottery Barn, SKYY Vodka, Sunglass Hut, The May Department Store Company, T-Mobile, Tommy Hilfiger, Victoria’s Secret, Wrigley’s Gum, Kohl’s


Alessandra Ambrosio, Brooke Hogan, Catherine Zeta-Jones, David Bisbol, Dwayne Wade, Elena Dementieva, Jamie Lynn-DiScala, Marisa Tomei, Melania Trump, Naomi Watts, Tamyra Gray, The Black Eyed Peas, Serena Williams, Venus Williams, Vanessa Minnillo, Taylor Hicks and Ivanka Trump.


Alexander McQueen, Ana Sui, Carmen Marc Valvo, Esteban Cortezar, Gideon Oberson, Roberto Cavalli, Rosa Cha, Victor Bellaish, Yohji Yamamoto, Victorya Hong.


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