I am Mordechai, I’m passionate about beauty- especially hair.Read more


I think I may have been born a hair stylist. Since my childhood in Israel, I’ve been building my career to where it stands today. My training began at the legendary Vidal Sassoon in London and I’ve been styling hair ever since. It has been a wild ride.

Now At my intimate NYC salon / beauty kitchen I’m able to focus on my clients. Every look is custom. Every client leaves my salon without looking like they came off a style assembly line. Working with stars like Naomi Watts, Vanessa Mannilo, Melania and Ivanka Trump and even a “Real” Housewife or two keeps me on the cutting edge (every pun intended). I like styling hair for editorial photo shoots like the infamous Sports Illustrated swimsuit issue, Elle, Allure, InStyle, Marie Claire and Vogue.

The Beauty Kitchen is homebase for all of my organic and vegan Yarok products and treatments. The entire line is free of alcohol, parabens, sulfates, and cruelty to animals and is sold around the US and around the globe. I’m also certified in aromatherapy and committed to using only the purest ingredients.

I live in New York City with my ridiculously friendly puppy.